Prepared for Obravetta
October 26, 2026 · KlientBoost
Growth Plan ● Google Search Pilot ● First 90 days

Buy the data first. Then buy the growth.

Contractors already search for the kind of software you sell. A three-month Google Search pilot measures what a paying customer costs you, so every dollar after it is a decision, not a guess. If the math doesn't work, you'll know before you scale it.

3
Numbers not measured yet: cost per trial, trial-to-paid and how long customers stay
About 20,000
US searches a month on contractor software, CRM and competitor pricing
3 months
One pilot term to put a real number on each of them

Where You Stand

A young product with paying customers and no ad data yet.

Your business today, in your own numbers.

7
Customers on a paid plan
$599
A month in plan revenue
$86
Average a customer pays a month
14 days
Free trial before the first charge

From your October 20 plan split (4 on $27, 2 on $97, 1 on $297) and our October 19 call.

Why search comes first: the buyer is already looking.

"if I have the search intent where people are coming in and already looking for it, and I have the money and cash flow to be able to pay for that, maybe that makes sense."Gabe Ireland, Founder, October 19, 2026

What's already in your favor.

A $27 entry priceA 14-day free trialComparison pages against the big namesTwo landing pages ready to testThe cash to run a real test
NextWhere The Growth IsThe searches you can win

Where The Growth Is

The demand is already there. The question is which searches turn into paying customers.

1Contractors are already searching. About 20,000 times a month.

Comparing Jobber, Housecall Pro and others
8,280
Software for a specific trade
6,460
Contractor CRM and software
2,440

US average monthly searches, Google Keyword Planner, pulled October 22, 2026. Close variants counted once.

2Each kind of search costs a different amount. So each gets its own budget.

The 4 Conversion Intent Buckets
Contractor CRM and software
$18
Comparing Jobber, Housecall Pro and others
$12
Websites for contractors
$5

Estimated cost per click: the low end of Google's top-of-page bid range, weighted by search volume. Google Keyword Planner, US, October 22, 2026. Actual costs depend on bids and ad quality.

NextThe PlanSearch first, then scale what works

The Plan

One channel, one clear question, three months.

Start where buyers are already searching. Add more once the numbers say so.

Core

Google Search pilot

  • The 4 Conversion Intent BucketsCompetitor, category and trade searches each run as their own campaign, with their own budget.
  • The Foundation PlanTrials and paid sign-ups flow from your CRM back into Google Ads, so bidding learns from customers, not clicks.
  • Two offers tested head to head: your missed-calls page and your website page.
Once a cost per customer holds

Scale what works, then add Meta

  • Gold Pan TechniqueSearches that bring paying customers at the right cost get their own budget, and spend moves to them.
  • Meta opens as phase two, once your ad account is cleared and search has proven the message.

How you'll know it's working.

How we prove it

  • Every trial and paid sign-up is tracked back to the search that brought it.
  • You see cost per trial and trial-to-paid by campaign as the data comes in.
  • A straight read at the end of the pilot: scale it, change the offer, or stop.

Deliberately not in scope

  • Meta ads during the pilot (phase two)
  • SEO and content
  • Automations or setup inside your software
  • A promised number of sign-ups
NextThe MathWhat a customer is worth

The Math

What a paying customer is worth sets what you can pay to get one.

Each paying customer brings about $86 a month. The pilot finds what one costs.

To find
What a paying customer costs in ads
$86 a month
What a customer pays you, on average

Average across your 7 current plans. How long a customer stays sets the true value, and the pilot measures that too.

Run the numbers. Swap in your own.

Monthly ad spend$4,000
Our keyword research: about $12 to $18
Example only. Month one measures yours.
Example only. Month one measures yours.
Across your 7 plans today
267Clicks a monthAbout 9 a day
13Free trials
2.7Paying customers
$229New MRRAdded each month
$2,752New ARRIf they stay 12 months
$1,500Ad cost per paying customer
17 monthsFor the plan to pay back that ad cost

One month at a steady pace. Month one runs slower while Google learns. Ad spend only, before the management fee. Cancellations aren't counted, so ARR assumes every customer stays a full year.

The marks. Measured first, then set.

Cost per trialBaseline monthMeasured in month oneMark set from itFrom your own data
Trial-to-paid rateBaseline monthMeasured in month oneMark set from itFrom your own data
Cost per paying customerBaseline monthMeasured in month oneMark set from itFrom your own data
Paying customers a monthBaseline monthMeasured in month oneMark set from itFrom your own data

We don't invent targets. Month one sets the baseline, and every mark comes from your own data.

What we won't promise

  • A set number of sign-ups or customers
  • That every trade or keyword pays off
  • That ads can fix an offer that doesn't convert

What we commit to

  • Tracking from click to paying customer before spend goes up
  • A straight answer on the math, even when it says stop
  • Spend moves only to what earns it
NextInvestmentThree ways to start

Investment

One flat monthly fee. Setup items are one time and shown separately.

Three ways to start. We recommend Search Pilot + Page.

How each option adds up
LineOption 1Option 2Option 3
Google Ads management$2,000$2,000$2,000
Landing page testingNot includedNot included$2,000
A month$2,000$2,000$4,000
Offline conversion tracking setup$1,500$1,500$1,500
Main landing page buildNot included$2,000Not included
One time$1,500$3,500$1,500

Management is $2,000 a month or 10% of ad spend, whichever is greater. Ad spend is paid to Google directly. Three-month pilot term, no setup fee.

NextThe First 90 DaysThe first 90 days, week by week

The First 90 Days

Weeks count from access. Our team schedules the kickoff once the agreement is signed.

Three months, built to answer one question.

Showing$2,000a month
KlientBoostYour teamTogetherCheckpoint
Week
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
Kickoff and accessTogether
TrackingKlientBoost
Landing pageKlientBoost
Google SearchKlientBoost
Results reviewTogether
Page testingKlientBoost
ApprovalsYour team
CheckpointsTogether

Who's on your team.

Growth ManagerRuns your account day to day and does the work in it.
Growth DirectorReviews the account with your Growth Manager every week.
Business IntelligenceBuilds the tracking from your CRM to Google Ads.
CRO teamBuilds and tests the landing pages, when your option includes them.

Your team is named once the agreement is signed.

What we need from you.

1Google Ads accessAdmin access to your account, or we set one up with you.
2CRM accessSo trials and paid sign-ups flow back to Google Ads.
3Your trial historyRough trial-to-paid numbers help set the first marks.
4Offer sign-offYour OK on the two offers we test first.
Next step

Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.